healthy image (gatorade + web 2.0) = G2
how to extend the brand of a high calorie energy drink with a healthier, youthful and hip image. clean up the design, add some of that aqua web 2.0 sphere, remove the vowels, add the number 2, italicize the logo to make it look fast and energetic. instead of using the word diet, add keywords like low calorie, electrolytes, performance, and off the field hydration. G2.
